The Valais Film Commission plays an essential role as an intermediary between local companies and film productions, facilitating product placement. This aspect of our work not only supports the film industry, but also creates unique economic opportunities for Valais companies.

Product placement is a subtle marketing strategy that integrates a product or brand directly into a film or series scene, often in a natural way. The aim is to create an emotional connection with the audience, anchoring the product in a captivating visual narrative. For companies, film and television thus offer a powerful platform for increasing the visibility of their products or services, by reaching a targeted, international audience.

Thanks to the expertise of the Valais Film Commission, film productions can easily identify and collaborate with local brands wishing to position themselves through this lever. Whether it’s an emblematic beverage featured in a key scene, a vehicle typical of a region used by a main character, or tourist services promoted within a narrative framework, each product placement is carefully studied to maximize impact while respecting the aesthetics and tone of the film.

By integrating a product into a film, a company can capitalize on the emotion generated by the film, position itself authentically and access a global market. The Valais Film Commission acts as an intermediary to foster collaboration between local companies and productions.

As a result, product placement is becoming an increasingly popular option for local companies seeking to associate their image with artistic works while enhancing their profile. The Valais, with its landscapes and entrepreneurial dynamism, is the perfect setting for fruitful collaborations between the worlds of film and business.